Audi UK accelerates transformation with a strong 2024

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Milton Keynes, January 5, 2025 – Audi UK recorded 122,431 vehicle sales in 2024, placing the brand third in the overall market with a market share of 6.3 percent. 

Despite challenging market conditions, battery electric vehicle (BEV) sales remained strong, with a total of 24,216 BEVs sold in 2024 – equating to a record share of 20 percent of Audi UK’s overall sales. The Audi Q4 e-tron was the second best-selling BEV in the UK with 17,622 examples sold.

Audi’s lineup of plug-in hybrid TFSI e models once again performed strongly with 12,399 sales. Combined with the number of BEVs, almost one in three new Audis sold in 2024 had a plug.

José Miguel, Director Audi UK said: “Audi has embarked on its most ambitious new model initiative and appetite for our growing lineup of fully electric e-tron models remains strong. Throughout 2025 our model portfolio will continue to be renewed with all-new versions of some of the brand’s key models, such as the Audi Q5, while the arrival of the fully electric Audi A6 e-tron family broadens our BEV offering and takes the brand into new segments with class-leading technology.”

 

Audi UK 2024 top five selling model ranges
A3
Q4 e-tron
A1
Q3
Q2
28,908
17,622
13,612
13,282
10,599
Audi UK 2024 sales breakdown by fuel type
Petrol
BEV
PHEV
Diesel
74,747
24,216
12,399
11,069

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